Professional Certificate in Prompting & Working With AI

What you will be able to do

• Write prompts that produce consistent, usable output
• Supply context and examples so the model has what it needs
• Apply patterns for structured output, reasoning and revision
• Diagnose a bad answer instead of regenerating hopefully
• Build a documented prompt library your team can reuse

What is inside

6 modules, 30 lessons. Each module ends in a graded quiz and most carry an assignment.

1. 01

   What Makes a Prompt Work

   The foundation of prompting as a craft rather than a collection of tricks. Covers why the same question produces a brilliant answer one day and a useless one the next, what a language model is actually doing when it responds and why that explains both its fluency and its confident errors, the five parts of a reliable prompt covering task, context, constraints, format and audience, specificity as the single biggest lever available to you, showing rather than telling through style samples and worked examples, why politeness and magic phrases matter far less than structure, the iteration mindset that turns a mediocre first draft into a usable one, and a complete before and after rewrite. Taught through Kestrel Studio, a fictional twelve person marketing and design agency using artificial intelligence (AI) across writing, research, analysis and client work.

   5 lessons · 15 quiz questions

2. 02

   Context, Roles and Examples

   The craft of setting a model up to succeed before you ask it for anything. Covers what a model genuinely cannot know and how to supply it, how much context is too much and what dilution costs you, role and persona framing used as a real tool rather than as decoration, zero-shot, one-shot and few-shot prompting explained plainly with worked examples, formatting your input so the boundary between instruction and material is unmistakable, working with documents longer than the context window, and keeping a long conversation from quietly drifting off the brief. Taught through Kestrel Studio, a fictional twelve person marketing and design agency using AI across writing, research, analysis and client work.

   5 lessons · 15 quiz questions

3. 03

   Patterns for Reliable Output

   The craft of getting the same good result twice. Covers asking for structured output and actually receiving it, turning a prompt that worked once into a reusable scaffold your whole team can run, when step by step reasoning genuinely helps and when it just costs time, chaining prompts so each step does one job you can debug, asking for options and critiques instead of accepting a single draft, self checking prompts and the specific things they cannot catch, and capturing a client voice well enough that the work sounds like the client rather than like a machine. Taught through Kestrel Studio, a fictional twelve person marketing and design agency using AI across writing, research, analysis, and client work.

   5 lessons · 15 quiz questions

4. 04

   Prompting for Real Work

   The module where prompting stops being an exercise and starts being a job. Covers writing and editing without surrendering your own voice, summarising long material faithfully and catching the four ways a summary lies, research and the hard rule that every fact and every citation is verified at the source before it leaves the building, analysing survey text and campaign numbers without letting a confident story outrun the evidence, brainstorming that escapes the average, image and design prompting, code and technical tasks for people who are not engineers, and an honest audit of which tasks at Kestrel Studio genuinely deserve AI and which do not. Taught through Kestrel Studio, a fictional twelve person marketing and design agency.

   5 lessons · 15 quiz questions

5. 05

   When It Goes Wrong and How to Fix It

   The repair half of the craft. Covers how to diagnose a disappointing output instead of reflexively pressing regenerate, a field guide to the failure modes you will actually meet and the specific fix each one takes, why these systems invent sources and how to catch them before a client does, tone drift in long threads and the three cures that work, how to read a refusal fairly, how to recognise the tasks no prompt will ever rescue, confidentiality discipline that survives a busy Tuesday, and how to design a human review step that actually happens rather than one that exists on paper. Taught through Kestrel Studio, a fictional twelve person marketing and design agency using AI across writing, research, analysis and client work.

   5 lessons · 15 quiz questions

6. 06

   Building a Prompt Library and Working With Assistants

   How a good prompt stops being one person's lucky find and becomes something a whole team can rely on. Covers turning a working prompt into a reusable template with clear inputs, documenting and versioning prompts so a colleague can pick one up cold, measuring honestly whether a new version is actually better rather than merely newer, custom instructions and assistants at a concepts level, what genuinely changes when you connect an assistant to your own documents, agents and tool use explained in plain terms with their real failure modes, and how to keep a library alive as the underlying models change. Taught through Kestrel Studio, a fictional twelve person marketing and design agency. Carries the course capstone.

   5 lessons · 15 quiz questions · assignment